Preparing for Craft and Trade Shows

Many designers and crafters sell their products at craft fairs and trade shows. Many of us have already had several shows this year and may have a full schedule of events for the upcoming holiday season.

However, do you feel that you have gotten the best out of the shows you have attended? Will you like to get more from your show? Have you met your yearly sales target to-date? Will you like to find new ways of improving what you do or will like to share what works well for you?

Well, with all of these questions in mind Crafted Spaces has an upcoming FREE online session on Friday, October 28th, 2011 at 7:00 p.m. This interactive session will focus on the discussion of "Preparing for Craft and Trade Shows." We will focus on how to select the right shows and how to get ready for shows. We will also discuss, how to connect with customers and how to meet your target sales, plus other helpful tips.

We started looking at other aspects of this topic earlier this year, and did two post that we feel are very helpful to this discussion. Here are the links to those post:

Show Evaluation Worksheet  >> http://crafted-spaces.blogspot.com/2011/02/worksheet-show-evaluation.html

Selecting Craft and Trade Shows >> http://crafted-spaces.blogspot.com/2011/01/selecting-craft-and-trade-shows.html

If you will like to participate in our upcoming session, please follow the link to Crafted Spaces TV, where  you can RSVP for this event or join us live. You are also invited to listen to our upcoming Wednesday, October 26th, 2011 Crafted Spaces Radio broadcast on this topic.

Worksheet: Show Evaluation

In the blog post titled: "Selecting Craft and Trade Shows," I mentioned sharing with you a "Show Evaluation" sheet. This is a little worksheet that I have created to assist with evaluating which craft or trade shows to attend. It is a simple tool that list important factors to consider when making your decision.

This worksheet has seen several changes over the years and it is sure to evolve even more with time; however, I hope that it helps you get started in your selection process. You can gather information from show websites or direct from show management. It is a good idea to ask show vendors for their feedback. If possible, I also suggest asking individuals that have attended the show as customers. You may also want to consider visiting the show for an in-person assessment. You can use the worksheet to organize the information you gather and to rank the various shows under consideration.

Download FREE worksheet --> Click Here!

Please take the time to complete our survey on this topic. Thank you!

Selecting Craft and Trade Shows

by Yvette-Michelle Cottle Darby

It is that time of year when many of us are getting organized in our studio and getting ready for another year of craft and trade shows. Perhaps you already have your list of events all lined up or are considering adding some new events to your schedule. Most of the show organizers are currently posting their new application packages and before long the application deadlines will be upon us.

Through my business Verona Collections I have been attending craft and trade shows for over fifteen years. Over the years I have done community based events, retail craft shows and wholesale trade shows. Most of the events I have attended have been juried. There are a number of shows that have built great reputations for themselves and they can be difficult to get into. However, don't despair, there are lots of shows to choose from and each have their benefits.

With so many shows to select from, finding the one that is right for you and your product can be overwhelming. To help you avoid the costly trial and error process, I wanted to share with you a few tips that have worked for me over the years.

Tips for selecting the right shows:

1. Start early in your search
2. If possible attend a prior show to evaluate if it will meet your needs
3. Request information from show management that will help in your decision making i.e. target audience, attendance, and other stats
4. Evaluate the full cost of attending the show; including, exhibit space, service fees, transportation, accommodations, etc.
5. If possible chat with someone who attended the show to get feedback on their experience
6. Enquire about what services and other resources are being offered by show management
7. What percent of your target audience attend this show
8. What price point are other vendors selling at

Join us at our NEW Crafted Spaces online community for a list of shows that might be of interest to you and your creative business venture. We also have available a "Show Evaluation" sheet that will help you with your selection process. Your comments and show suggestions are also welcomed and can be shared in the comment section of this post.