Social Media For Creative Businesses

by Dr. Cheryl Cottle

With the internationalization of creative businesses, comes the emergence of creativity as a national and economic strategic opportunity for business development. In many parts of the world, it is also valued and recognized as a great “human asset,” that contributes to the gross national product. The creative individual is also being recognized as contributing to the national image of many nations across the globe.

Throughout civilization, creativity has played a pivotal role in defining our cultural practices, norms and values. It reflects who we are, our history and our value system. It serves as a vehicle for social changes and fostering national pride. Countries are known for their dancers, painters, singers, song writers, film makers, crafts, food, furniture, clothing designers, fabric designer, jewellery designers, and architecture, just to list a few of the creative icons. With greater recognition from our leaders and policymakers, more and more creative individuals are coming out of their private enclaves and promoting their work through the many outlets that are available to showcase their work.

Some of the best avenues that are being used to self-promote, reach clients and sell creative products and services, are social media sites. While there are countless social media sites available, I strongly recommend those that are described in this article.

Joining Social Media Sites
Some of the most popular social media sites that a creative entrepreneur can join are; Facebook, Pinterest, Flickr, and You Tube. These platforms are great places to brand, market and promote creative products and services. It also gives creative business individuals a space to widen their network, and make connections on a global level. It also allows them to develop the personal prominence as an artist and creator of new information and resources.

Facebook

Facebook in particular allow you the opportunity to create a profile of yourself and through your profile you can connect with others and build your friend’s list. You can perceive your “friend’s list” as your audience for marketing and promoting your creative work. This is branding at a small scale and Facebook offers you the opportunity to be much more creative in how you showcase who you are and what you do.

On Facebook you can also create your own group(s). You can name your group based on your business or an area of interest for your clients. This can be an effective marketing strategy, where you can have a following of like-minded individuals joining you as well as people who appreciate and support your work.

If you are not open to creating a group, you also have the option to create a Fan Page and lots of people are opting for this alternative. A Fan Page has no limits as to how many people can join you and it gives you a great deal of autonomy.

Flickr

Flickr is an image hosting and video hosting website that is owned by Yahoo. It was created in 2004 and provides a space for you to feature your images. You can store your images and easily access them when you need to on other web platforms. At the time of this article, records indicate that they have a following of over 51 million registered members and over 80 millions visitors.

Flickr has the capabilities to store millions of files securely. You might be wondering; do I need to be registered to access images and photos from Flickr? Well you can access without being registered, but if you want to upload content on to Flickr, you must register an account. If you have a registered account you can also create a profile page with photos and videos.

Pinterest

Pinterest is another social media site that I think will appeal to the creative entrepreneur. Creative individuals use images and photos to illustrate their thoughts, share ideas and express themselves. As a creative entrepreneur, you can upload, save, and sort your images into “boards.” You can also manage your “pins” so that they reflect your area of interest and body of work.

Pinterest is a “pin board” website that is designed for photo and video sharing. Users can create and manage theme-based boards based on their interest, inspirational subjects, health and wellness, almost any topic you may think about. It also allows you to upload your own images and create boards so that those images may be repined by other users. You can also create several “secret boards,” for information that you will like to share with a select group of individuals or have for “your eyes only.”

To become a member of Pinterest you will need to register and create an account. Pinterest allows you to connect with your Facebook and Twitter accounts to start a Pinterest account. The platform also allows you to follow others in your network that has a Pinterest account. You can also share your activities on the other platforms. You can see a preview of the platform, in a previous Crafted Spaces article: 6 Reasons Your Business Should Use Pinterest.

YouTube

YouTube is another great social media forum with great appeal to the creative entrepreneur. This space allows you to create and share video on a range of topics. People can access your “channel” and view the information that you share. It also allows them to share your content with others, subscribe and leave a comment. You Tube accommodates over 800 million users. People on a daily basis upload and view information on the site. As a creative entrepreneur it is a great opportunity to share what you do and to brand your business.

Etsy

Etsy is an online shopping site that creative entrepreneurs can utilize to sell their products. It caters to many areas in the creative sector including, jewellery making, clothing designers, quilting, crocheting, knitting, painters, art, pottery, cooking and baking, home décor, just to list a few. You can access Etsy by registering an account, similar to the other sites.

The difference with Etsy is that it allows you to upload your commodity and process online sales via PayPal. This gives you an opportunity to reach your clients and eliminate the “middle man.” There is a cost for using Etsy and you will want to review their policies carefully to decide if they are the right online shopping platform for you.

Thanks for taking the time to read this article. I hope you have found it informative.

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About the Author
Dr. Cheryl Cottle is the founder and chief consultant of Cottle's Professional Consulting. Dr. Cottle is an education and business development consultant, and has written several post for Crafted Spaces. She holds a Masters degree in Instructional Technology and a Doctorate degree in Education and Computer Applications. She has worked as a consultant for over ten years and is also a social media expert, who works with individuals and organizations to achieve their professional and business goals. Dr. Cottle also provides women entrepreneurs with valuable business development resources through her CPC Women in Business group and other initiatives.

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How to Make Rose Scented Sachets

I love making sachets and it is one of my all time favourite handmade gift to make. This project is a rose filled linen sachet with a velvet ribbon. I used an end of lightweight linen that I had left from another project. You can also make a sachet from old tea towels or an old handkerchief. If you have ends of fabric it is also a great way to make great use of them for this great little project. I have found that a lightweight fabric works best and I like to use natural fibers.

I have used dried roses from my garden, but you can purchase fresh flowers, enjoy their beautiful scent and when they dry take them apart for your sachets. You can also use dried lavender or a potpourri mixture. A great place to start looking is at your local heath food or herbal store.

Supplies

• 61/2" square lightweight linen
• matching thread
• 8" velvet ribbon (optional)
• ribbon rosebud (optional)
• funnel
• dried rose buds or lavender
• scissors
• hand-sewing needle
• ruler (optional)
• sewing machine

Instructions
1. Cut your fabric 61/2" x 61/2"(you can also make them smaller if you like).

2. Using the edge of your presser foot stitch along the edges leaving a 1"- 2" opening and trim the corners.

3. Turn inside out and push out your corners then press flat.

4. Stitch 3/8" along three edges leaving the side open just under your 1" - 2" opening. I did a small back tacking stitch at the beginning and the end of my stitch. You are also leaving your needle in your fabric, lifting your presser foot and turning your fabric at the corners, so that you have a continuous line of stitching.

5. Using a funnel, fill the sack with your dried flowers so that it looks like a nice cushiony pillow. I used about five large dried roses.

6. Stitch 3/8" along the remaining inside stitch line and slip stitch your 1" - 2" opening.

7. Criss-cross your ribbon at the ends leaving a 1" tail. Hand-stitch your ribbon on one corner of your sachet and hand-stitch a ribbon rose to embellish.

8. Hang on a hanger or place in your dresser draw.

Enjoy!

If you are making several of them in an assembly fashion works really well

I found a great tutorial on how to make larger "hanger sachets" which I think is a great idea.

Tip: If you have a garden, collect your buds and save them in a bowl or opened glass container and store then in a dark cupboard for future use. When your blooms are fully dried you can take them apart and use them in your sachets.

Do you like sachets? How do you use your sachets?

Crafty Home: Furniture Painting Tutorial

by Jelena Pticek | Poppyseed Creative Living

No matter how easy a job may seem, if you want to do it right you will need to put some effort into it. The same goes for painting. The secret lies in good preparation. Make sure that you work with quality tools, starting with paint, brushes and sealants. Bad quality materials will make your job far more difficult and the end result may not be up to your standards. Also, don’t forget to take your time, work at your own leisure and most importantly have patience and have fun!

Supplies
Project piece
Painter’s tape
Sand paper, potentially paint stripper
Primer (optional)
Paint
Paint tray
Rollers and brushes
Sealant
Jazzy hardware (optional)

TIP: If you are a novice, chose a smaller project, like a small desk or a stool with straight lines. The simpler the lines are, the greater your chance at success.

Step 1. Make sure that the surface is well prepped. Remove all the hardware and if you won’t be putting it back then fill all the holes with the wood filler. With drying the filler may contract a bit and create a dimple in the surface and you may have to repeat the process two or three times. Once the filler is dry and firm sand it off to create a smooth surface. If you want to make sure that the spot where the hole was closed in will not show through; close your eyes and go over the entire surface with the tips of your fingers, if you can not feel the difference then you have done a good job. Sand the entire piece, and then sand it some more. Remove all the dirt, tape off the areas that you wish to protect, and prime if necessary. (I rarely use primer and only when I want to repaint the piece that has been previously painted with oil paint. You need to ask for a special type of primer at the hardware store, the kind that allows transition from oil to latex.)

TIP: Sandpaper comes in different grit designations - the lower the designation the coarser the paper. For most jobs using 120-grit paper will do, but for surfaces that require better sanding I will suggest 100 or 80-grit. For more information on grit sizing, click here. You can also use paint stripper on pieces that have several coats of paint. If you opt for that, make sure you wear gloves and protective clothing.

Step 2. Once your surface has been thoroughly prepped and cleaned it is ready to receive the first coat of paint. I usually put two to three coats of indoor latex paint or furniture formula latex paint. Different pigments are mixed with different bases and colours like red and yellow will require more coats to ensure even coverage. You can use a small foam roller or a variety of brushes for your job. While rollers do a great job on larger surfaces, brushes are excellent for cutting in all the corners and crevices.

TIP: When purchasing brushes, talk to the sales people, describe your project and they will be able to give you a good advice. In my experience, foam brushes tend to leave less brush marks and cause less drips than their “hairy” alternatives.

Step 3. Between coats, I sand the surface lightly with a 120-grit paper to make sure that the next coat of paint adheres better. Wait for the paint to dry completely before applying the sealant. If you are going for the distressed vintage look, use the sand paper to distress the surface in places where it would get most wear.

TIP: I do not use mechanical sander at this point as it does not allow for much control, but you may find that it works for you. In the course of years I have experimented with different distressing techniques. At times I use steel wool (never on light surfaces as it leaves grey residue - I learned this the hard way). I also used turpentine and my bare hands, but if you are just starting sand paper is the best option.

Step 4. After you have achieved the desired look, you can proceed with protecting the surface. There are a variety of options out there of which I use the following two:

1) Clear water-based polyurethane finish – it dries quickly, provides good durability and does not yellow over time. This finish is best for high traffic surfaces like tabletops.

2) Paste finishing wax - protects and adds lustre to any stained or finished wood surface (using wax finish will give your furniture a much softer look). In addition, wax protects the surface against moisture and humidity. You can also apply wax over polyurethane finish.

Step 5. Add your hardware once the polyurethane or the wax has been applied.

TIP: Wash your brushes, paint trays and rollers thoroughly after use. It will save you some $$ and a trip to the hardware store.

Et Voilà! This concludes our furniture painting tutorial.

If you still believe that this is more than you are willing to cope with, send me an email at jelena@poppyseedliving.com. I will be happy to help you with your next painting job.

*All images contained in this post are courtesy of Jelena Pticek | Poppyseed Creative Living.

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About the Author
Jelena Pticek is the founder of Poppyseed Creative Living in Toronto, Ontario. "Transforming used furniture and found objects into funky, one-of-a-kind décor for your home or cottage. Poppyseed Creative Living is part passion, part promise. My passion: making the old new, art that works, and pieces that serve a purpose. My promise: originality, craftsmanship, and a process that's green, green, green." You can find Jelena's creations at local craft fairs, at her Etsy shop and at Freedom Clothing Collective in Toronto.

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