In the blog post titled: "Selecting Craft and Trade Shows," I mentioned sharing with you a "Show Evaluation" sheet. This is a little worksheet that I have created to assist with evaluating which craft or trade shows to attend. It is a simple tool that list important factors to consider when making your decision.
This worksheet has seen several changes over the years and it is sure to evolve even more with time; however, I hope that it helps you get started in your selection process. You can gather information from show websites or direct from show management. It is a good idea to ask show vendors for their feedback. If possible, I also suggest asking individuals that have attended the show as customers. You may also want to consider visiting the show for an in-person assessment. You can use the worksheet to organize the information you gather and to rank the various shows under consideration.